10.12208/j.jmba.20240008     28 June 2024

Research on the strategic role of social media in brand management社交媒体在品牌管理中的战略作用研究

现代工商管理 Journal of Modern Business Administration

浏览量：2161 全文下载：【PDF】

10.12208/j.jmba.20240007     28 June 2024

Research on the method of performance budgeting for public institutions: based on the integration of zero-based budgeting and rolling budgeting事业单位绩效预算编制方法研究：基于零基预算与滚动预算的融合

现代工商管理 Journal of Modern Business Administration

浏览量：1418 全文下载：【PDF】

10.12208/j.jmba.20240006     28 June 2024

The relationship between R&D investment and enterprise business performance——Based on data from Chinese A-share listed companies研发投入与企业经营绩效的关系——基于中国A股上市企业的数据

现代工商管理 Journal of Modern Business Administration

浏览量：3279 全文下载：【PDF】

10.12208/j.jmba.20240005     28 June 2024

Research on the construction and implementation path of innovation strategy in enterprise management企业管理中创新战略的构建与实施路径研究

现代工商管理 Journal of Modern Business Administration

浏览量：825 全文下载：【PDF】

10.12208/j.jmba.20240004     28 June 2024

On the innovative development of complex adaptive systems and enterprise management research试论复杂适应系统与企业管理研究的创新发展

现代工商管理 Journal of Modern Business Administration

浏览量：1258 全文下载：【PDF】

10.12208/j.jmba.20240003     28 June 2024

Research on the impact and mechanism of Chinese path to modernization and development on carbon emission中国式现代化发展对碳排放的影响及机理研究

现代工商管理 Journal of Modern Business Administration

浏览量：1024 全文下载：【PDF】