A study on integrating "Precision Marketing" teaching into the e-commerce major of technical schools——Take short video operation as an example
探讨技工学校电子商务专业融入“精准营销”教学的研究——以短视频运营为例

摘要

本文以短视频运营为切入点，系统探讨技工学校电子商务专业融入精准营销教学的理论基础与实践路径。通过分析精准营销理论体系，结合抖音、快手等平台的电商运营案例，提出“理论-实践-应用”三位一体的教学模式。研究发现，通过构建企业需求导向的课程体系、实施个性化教学策略，可显著提升学生精准营销能力，实现人才培养与产业需求的有效对接。

Abstract

This paper takes short video operation as the entry point and systematically explores the theoretical basis and practical path of integrating precision marketing teaching into the e-commerce major of technical schools. By analyzing the theoretical system of precision marketing and combining the e-commerce operation cases of platforms such as Douyin and Kuaishou, a three-in-one teaching model of "theory - practice - application" is proposed. Research findings show that by establishing a curriculum system oriented towards enterprise demands and implementing personalized teaching strategies, students' precise marketing capabilities can be significantly enhanced, achieving an effective connection between talent cultivation and industrial demands.