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A study on integrating "Precision Marketing" teaching into the e-commerce major of technical schools——Take short video operation as an example探讨技工学校电子商务专业融入“精准营销”教学的研究——以短视频运营为例

现代工商管理 Journal of Modern Business Administration

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10.12208/j.jmba.20250032     23 August 2025

Research on the innovation and development of management accounting in the background of digital transformation数字化转型背景下管理会计创新发展研究

现代工商管理 Journal of Modern Business Administration

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10.12208/j.jmba.20250031     23 August 2025

Study on innovation mechanism and development path of cultural tourism performing arts in Sanya三亚文旅演艺的创新机制与发展路径研究

现代工商管理 Journal of Modern Business Administration

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2024年三亚市哲学社会科学规划课题（SYSK2024-10）支持

10.12208/j.jmba.20250029     23 August 2025

Research on low-carbon transportation and sustainable economic development低碳交通运输与经济可持续发展研究

现代工商管理 Journal of Modern Business Administration

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10.12208/j.jmba.20250028     23 August 2025

Exploring the reconstruction of practical teaching mode of marketing course under the perspective of AI empowermentAI赋能视角下市场营销课程实践教学模式重构探索

现代工商管理 Journal of Modern Business Administration

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10.12208/j.jmba.20250027     23 August 2025

Analysis of influencing factors of China's foreign direct investment in RCEP member countries中国对RCEP成员国直接投资的影响因素分析

现代工商管理 Journal of Modern Business Administration

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