Scientific Development Research
Scientific Development Research . 2022; 2: (3) ; 10.12208/j.sdr.20220092 .
总浏览量: 420
浙江缙云经济开发区管理委员会 浙江缙云
*通讯作者： 谢均央,单位：浙江缙云经济开发区管理委员会 浙江缙云；
近年来，研学旅行这种体验式教育活动越来越受到旅游学界和教育学界的关注。本文以浙江省缙云县为例，用SWOT分析法梳理缙云县发展乡村研学旅行的优势、劣势、机会、威胁，并在此基础上提出相应对策，以期为当地乡村研学旅行的发展提供一定的理论参考。
In recent years, research travel, an experiential educational activity, has attracted more and more attention from the tourism and educational circles. Taking Jinyun County, Zhejiang Province as an example, this paper uses SWOT analysis to sort out the advantages, disadvantages, opportunities and threats of developing rural research and learning travel in Jinyun County, on this basis, the corresponding countermeasures are put forward in order to provide some theoretical reference for the development of local rural research travel.
[1]李先跃.研学旅行研究综述及探讨.高教学刊,2019（24）:191-193.
[2]陈素平,梅雨晴.近20年我国研学旅游研究综述.湖南工程学院学报,2017（3）:16-21.
[3]智妍集团.2019-2025年中国研学旅行机构行业市场竞争格局及未来发展趋势报告.北京:北京智妍科信咨询有限公司,2019.
[4]吴亚.弄潮研学旅行“新千亿元市场”.中国文化报,2019-10-26.
[5]王力,黄婉莹,张颜辉.甘肃省红色研学旅行发展SWOT分析及对策.旅游纵览,2022.