The innovative performance of "upped new, Palace Museum" and Its Enlightenment to the digitalization of traditional cultural products
《上新了，故宫》的创新表现对传统文化产品数字化的启示

摘要

推进实施国家文化数字化战略，中华传统文化传承与发扬迎来了新的发展机遇。本文剖析综艺节目《上新了，故宫》（第一、二季）在表现形式、传播方式、现代价值等方面的创新表现，总结了对创作传统文化数字化产品的诸多启示。文章认为传统文化产品数字化传播势不可挡，主题鲜明是创作的出发点、内涵深刻是作品的核心与关键，在创作中要把年轻人作为传统文化传播的基本力量、把社会效益放首要的位置，同时要注重现代元素与传统文化的共生交融、趣味性与知识性并重、有影响公众人物参与、受众实时或错时参与互动，还要切实加强传统文化数字化市场的监督与管理。传统文化产品数字化未来可期，中华优秀传统文化必将在新时代迸发出强大的生命力。

Abstract

Promoting the implementation of the national cultural digitalization strategy has ushered in new development opportunities for the inheritance and development of Chinese traditional culture. This paper analyzed the innovative performance of the variety show "upped new, Palace Museum" (Part I and part II) in the form of ex- pression, mode of communication, modern value and so on, and summarized many inspirations for the creation of digital products of traditional culture. The article holds that the digital communication of traditional cultural pro- ducts is unstoppable, that the distinctive theme is the starting point of creation, and that the profound connotation is the core and key of the work. In creative work, young people should be regarded as the basic force for the dissemi- nation of traditional culture, and social benefits should be given top priority. At the same time, we should pay attention to the symbiosis and integration of modern elements and traditional culture, pay equal attention to interest and knowledge, have the participation of influential public figures, and audiences participate in interaction in real time and not at the same time. We should also strengthen the supervision and management of the digital market of traditional culture. The digitalization of traditional cultural products can be expected in the future, and Chinese excellent traditional culture will burst out strong vitality in the new era.