Research on promotion strategy of External communication force in Shaanxi regionunder the background of media convergence
媒介融合背景下陕西区域对外传播力的提升策略研究

摘要

为了进一步提升陕西区域的对外传播力，提升陕西区域影响力，利用媒体融合背景对传播力的影响，提出确定陕西区域对外多媒介传播渠道、明确陕西区域传播力的受众人群、营造媒介融合时代良好的传播环境提升新路径，通过陕西区域对外传播力提升策略的落实，以期提升该区域的影响力与公信力。

Abstract

To further promote the propagation force of shaanxi areas with the outside, increase influence of shaanxi area, use the media fusion background influence on the propagation force, put forward to determine the shaanxi area foreign media channels, more clear shaanxi area propagation force audience, creating an environment of media convergence times good spread the new path, for ascension through shaanxi area foreign promotion strategy implementation, To increase the region's influence and credibility.