Teaching points of Chinese character logo design in teaching
汉字标志设计在教学中的讲授要点

摘要

汉字是一种具有生命力和感染力的设计元素，作为标志设计的表现形式之一，汉字为设计增添了抽象化、趣味性的艺术语言。本文结合其自身教学经验从汉字标志的分类、设计方法，以分析教学要点出发，亦在引导学生在进行汉字标志设计时注重从“形”“意”“势”三个角度提炼设计，使汉字标志设计具有继承性和创新性。

Abstract

Chinese characters are a kind of design element with vitality and appeal. As one of the manifestations of logo design, Chinese characters add abstract and interesting artistic language to the design. Based on its own teaching experience, this paper starts from the classification and design methods of Chinese character symbols, and analyzes the main points of teaching. It also guides students to focus on refining the design from the three perspectives of "shape", "meaning" and "potential" when designing Chinese characters. Logo design is inherited and innovative.