Research on Effective Promotion Strategy of Campus Football----Take the Wuhan City, a pilot city for football reform, as an example
校园足球有效推进策略研究——以足球改革试点城市武汉市为例

摘要

近些年来，我国教育部和体育总局一起成立了全国青少年校园足球工作小组办公室，并且颁布了有关文件，校园足球运动拉开了序幕。后来，经过国务院的批准，教育部等部门重新整改了全国青少年校园足球工作小组，对校园足球的领导和管理更上了一层楼。从此校园足球工作也从国家体育局的手上转移到教育部，校园足球也就成为国家关注的一项活动。武汉市校园足球的发展也跟着政策大形势下如火如荼的进行着，本文主要以武汉市校园足球推进的情况为研究的对象，通过文献资料法、实地调查法、访谈法等方法，对影响武汉市校园足球推进情况的执行者因素、执行机构因素和执行制度因素三个主要因素进行分析，并提出了有效推进策略，希望为武汉市乃至全国校园足球推进工作提供一定的借鉴。

Abstract

In recent years, the Ministry of Education and the General Administration of Sports of China have jointly established the National Youth Campus Football Working Group Office, and issued relevant documents, which have kicked off the campus football sport. Later, with the approval of the State Council, the Ministry of Education and other departments reorganized the National Youth Campus Football Working Group, and took the leadership and management of campus football to a higher level. Since then, campus football work has also been transferred from the National Sports Bureau to the Ministry of Education, and campus football has become an activity of national concern. The development of campus football in Wuhan is also in full swing under the general policy situation. This article mainly takes the situation of the promotion of campus football in Wuhan as the research object, through the literature data method, data collection method, field investigation method, interview method, etc. This paper analyzes the three main factors that affect the promotion of campus football in Wuhan, such as the executor factor, execution agency factor and execution system factor, and puts forward effective promotion strategies, hoping to provide a certain reference for the promotion of campus football in Wuhan and even the whole country.