Evaluation of the determinant factors of athletic dance electronic media exchange on young people's interest in participation
体育舞蹈数字媒体传播对青少年参与意愿的影响因素分析

摘要

数字媒体技术被深入应用之后，使体育舞蹈的传播环境以及参与方式产生了改变。本文根据技术接受模型和使用与满足理论，从数字媒体传播影响青少年体育舞蹈参与意愿的几个方面进行分析。研究显示，数字媒体经由“认知祛魅-情感共鸣-行为转化”这条链路影响青少年的参与意愿，感知有用性、感知易用性、感知愉悦性属于主要的中介变量，促成条件以及人口统计学特征成为调节边界。但是数字传播也产生了流量导向、技术异化的隐性风险，造成青少年陷入短视频熟练而基本功荒废的悖论。研究认为应该在技术赋能与专业坚守之间寻找平衡点，在创建起技术、内容、素养三者共同参与的传播生态的同时，使体育舞蹈数字传播由流量逻辑变为价值逻辑。

Abstract

All kinds of digital media technology have changed how we communicate and participate in sports and dance recently. Based on the Technology Acceptance Model and the Use-Satisfaction Theory, this study will explore the reasons why young people are interested in learning sports dance via digital media. Based on the above results, it has been determined that digital media affects adolescents’ willingness to participate through the path of “cognitive disenchantment → emotional resonance → behaviour transformation”, and the main mediating variables are perceived usefulness, perceived ease of use and perceived pleasure; the regulating borders are enabling conditions and demographic factors. However, digital communication has also given rise to the problems of “flow orientation” and “technology alienation”, causing some young people to fall into the trap of “expert short videos but lacking fundamental skills”. Based on the above analysis, it is recommended that we achieve harmony between technological empowerment and professional ethics, build an ecosystem of synergy for “technology content literacy”, and advance the digital communication of sports dance from “flow logic” to “value logic”.