International Journal of Education
International Journal of Education. 2026; 8: (3) ; 10.12208/j.ije.20260085 .
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南昌交通学院文法学院 江西南昌
*通讯作者： 虞琦,单位：南昌交通学院文法学院 江西南昌; ；
赣傩文化作为江西地域特色非遗与中华文化重要符号，其外宣话语内容对中国文化国际形象建构与海外传播效能具有重要影响。本研究基于自建专题语料库，采用语料库语言学和话语分析方法，从话题分析、词汇联想以及索引行等三个维度展开量化与质性分析。研究发现，相关英文网站的外宣话语内容共同勾勒出江西省傩文化地域分布广泛、服饰语言独特、教育方式多样、历久弥新、千年传承、迎难而上的整体形象。
Jiangxi Nuo culture, as an important symbol of Jiangxi's regional characteristics and intangible cultural heritage, has a direct impact on the construction of the international image of Chinese culture. Based on a self-built corpus, this study employed corpus linguistics and discourse analysis methods to conduct quantitative and qualitative analysis from three dimensions, namely topic modelling, words association, and concordance, which has found that the promotional content of relevant English websites or media collectively portrays the overall image of Jiangxi Nuo culture, which is widely distributed geographically, features unique costume language, holds diverse forms of education, remains timeless and evolving, has been passed down for thousands of years, and embodies a spirit of facing challenges.
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