Modern Social Science Research
Modern Social Science Research. 2026; 6: (6) ; 10.12208/j.ssr.20260215 .
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1湖北工业大学经济与管理学院 湖北武汉
2湖北工业大学职业技术师范学院 湖北武汉
3湖北循环经济发展研究中心 湖北武汉
*通讯作者： 张燕华,单位：湖北循环经济发展研究中心 湖北武汉; 湖北工业大学经济与管理学院 湖北武汉; ；
为准确把握大学生考研填报“双碳”经济类专业行为意向，加强高学历“双碳”人才培养。本文构建考研行为意向影响的TPB模型。以大学生为研究样本，运用结构方程模型方法探讨了行为态度、主观规范、客观难度判断对考研行为意向的具体影响。研究结果表明：行为态度对“双碳”经济类硕士研究生专业行为意向有显著影响，其中情感型行为态度相对于工具型行为态度对行为意向的影响更重要；主观规范和客观难度判断通过影响行为态度进而影响行为意向，其中主观规范对行为态度的影响相对于客观难度判断更重要。最后，提出应加大“双碳”专业宣传力度、加强“双碳”专业学科建设、加快“双碳”产业发展等建议。
To accurately understand college students’ intentions regarding applying for postgraduate programs in “dual carbon” economics-related fields and to strengthen the cultivation of highly educated talent in this area, this study constructs a TPB (Theory of Planned Behavior) model to examine factors influencing postgraduate application intentions. Using college students as the research sample, structural equation modeling is employed to analyze the specific impacts of behavioral attitudes, subjective norms, and perceived objective difficulty on postgraduate application intentions. The results indicate that behavioral attitude significantly influences intentions to pursue master’ s programs in “dual carbon” economics, with affective attitudes having a stronger impact than instrumental attitudes. Subjective norms and perceived objective difficulty influence intentions indirectly through their effects on behavioral attitudes, with subjective norms exerting a more significant influence on attitudes than perceived difficulty. Finally, the study recommends enhancing promotion of “dual carbon” programs, strengthening discipline development in these fields, and accelerating the growth of the "dual carbon" industry.
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