A study on the innovation of dissemination mechanism and social value transformation of Jiangsu cultural tourism short dramas empowered by AIGC
AIGC赋能江苏文旅短剧的传播机制创新与社会价值转化研究

摘要

AIGC技术的崛起正在深刻重塑着文旅短剧的内容生产模式与传播逻辑。通过以江苏省文旅短剧的实践为研究对象，构建了“技术赋能—机制创新—价值转化”的分析框架，系统考察了AIGC技术如何驱动文旅短剧传播机制的深层变革，并探讨了其社会价值的转化路径。AIGC通过降低创作门槛、重构生产流程、增强内容表现力，推动江苏文旅短剧在传播主体层面形成多元协同的生态化格局，在内容层面实现地域文化符号的视听转译与适配化生成，在渠道层面依托算法逻辑达成精准化分发。

Abstract

The rise of AIGC technology is profoundly reshaping the content production mode and dissemination logic of cultural tourism short dramas. Taking the practice of Jiangsu cultural tourism short dramas as the research object, this paper constructs an analytical framework of “technology empowerment—mechanism innovation—value transformation”, systematically examines how AIGC technology drives the profound transformation of the dissemination mechanism of cultural tourism short dramas, and explores its path to social value transformation. AIGC promotes the formation of a diversified and collaborative ecological structure of Jiangsu cultural tourism short dramas at the level of dissemination subjects by lowering the creation threshold, reconstructing the production process, and enhancing the expressiveness of content. At the content level, it realizes the audiovisual translation and adaptive generation of regional cultural symbols, and at the channel level, it achieves precise distribution based on algorithmic logic.