The generation mechanism and social impact of personality labeling on social media: an investigation based on the MBTI test
社交媒体人格标签化传播的生成机制与社会影响——基于MBTI测试考察

摘要

随着社交媒体平台的使用频率持续提高，MBTI（Myers-Briggs Type Indicator）测试结果分析也在社交平台中被进行了大量的、形式多样的二创传播，导致其越来越像一种“人格标签”在网络上流传。当前多数研究侧重于对此现象的简单描述，从用户心理需求与平台算法方面出发分析其生成机制和社会影响的研究涉及较少。本研究建立“标签—算法—圈层”三元分析模型，剖析MBTI测试从专业工具转变为娱乐化“社交货币”的过程，希望为理解社交媒体中的身份建构提供新的理论视角。

Abstract

With the increasing frequency of use of social media platforms, the analysis of MBTI (Myers-Briggs Type Indicator) test results has been extensively and diversely disseminated on these platforms, leading to its growing resemblance to a "personality label" circulating online. Current research largely focuses on simple descriptions of this phenomenon, with limited analysis of its generation mechanism and social impact from the perspectives of user psychological needs and platform algorithms. This study establishes a three-dimensional analysis model of "label-algorithm-circle" to dissect the process by which the MBTI test has transformed from a professional tool into an entertaining "social currency," hoping to provide a new theoretical perspective for understanding identity construction in social media.