A technological marvel under algorithm domination: a narrative study of AIGC city promotional videos from the perspective of Genette narratology
算法主导下的技术奇观：热奈特叙事学视野下AIGC城市宣传片的叙事研究

摘要

在人工智能技术快速发展的背景下，城市宣传片的制作不再局限于传统的人工创作，AIGC城市宣传片的出现使得城市叙事发生诸多转变。本研究在热奈特叙事学的框架下，从时间、空间与视角三个维度考察bilibili平台上传统城市宣传片与AIGC城市宣传片的叙事特征与差异，探讨AI生成技术对传统的叙事模式重塑。研究发现，AIGC不仅是技术工具的革新，更是推动了城市叙事从“时间线索”向“非线性的拼接”，从“文化载体”到“技术奇观”、从“人为主导”到“算法主导”的变化。AIGC城市宣传片呈现显著的时间碎片化、空间虚拟化、视角去人格化的特征，而技术的依赖也导致城市宣传片陷入到同质化的虚拟叙事困境之中。

Abstract

Against the backdrop of rapid development in artificial intelligence technology, the production of city promotional videos is no longer limited to traditional manual creation. The emergence of AIGC city promotional videos has brought about many changes in urban narratives. Within the framework of Genette narratology, this study examines the narrative characteristics and differences between traditional and AIGC city promotional videos on the Bilibili platform from three dimensions: time, space, and perspective, exploring how AI generation technology reshapes traditional narrative modes. The study finds that AIGC is not only an innovation in technological tools but also drives changes in urban narratives from "timeline" to "non-linear splicing," from "cultural carrier" to "technological marvel," and from "human-driven" to "algorithm-driven." AIGC city promotional videos exhibit significant characteristics of time fragmentation, spatial virtualization, and depersonalized perspective. However, this reliance on technology also leads to a homogenized virtual narrative dilemma.