Research on the integrated development path of ice–snow culture, sports, and tourism in Liupanshui
六盘水冰雪文化体育旅游融合发展路径研究

摘要

本研究采用文献资料调研与逻辑分析等方法，系统梳理六盘水冰雪文化体育旅游融合发展的现状、问题与发展路径。研究发现，当前六盘水在文体旅融合方面仍存在融合层次浅、产业协同不足、专业人才匮乏与品牌特色不显等突出问题。基于“文化价值重塑为核心、产业生态构建为关键、市场需求为导向”的总体思路，构建了资源驱动渗透型、产品驱动重组型与市场驱动延伸型三类融合模式。进一步提出，应通过文化解码与场景再造推动产品创新，依托“政产学研金”协同机制优化产业生态，以“引育用留”体系强化人才支撑，并打造“南国冰雪城”超级IP，以形成推动区域冰雪经济高质量发展的综合路径。

Abstract

This study adopts literature review and logical analysis to systematically examine the current situation, existing problems, and development paths of the integrated development of ice–snow culture, sports, and tourism in Liupanshui. The findings indicate that Liupanshui still faces prominent challenges, including a shallow level of integration, insufficient industrial synergy, a shortage of professional talent, and an underdeveloped brand identity. Guided by the overall framework of “cultural value reconstruction as the core, industrial ecosystem building as the key, and market demand as the orientation,” three integration models are proposed: a resource-driven infiltration model, a product-driven restructuring model, and a market-driven extension model. Furthermore, the study suggests promoting product innovation through cultural decoding and scenario reconstruction, enhancing industrial resilience through a government–industry–academia–research–finance collaborative mechanism, strengthening intellectual support via an improved talent system, and building the ‘Southern Ice–Snow City’ super IP, thereby forming a comprehensive pathway for the high-quality development of the regional ice–snow economy.