Research on the high-quality development of rural tourism in Sanya under the background of smart tourism
智慧旅游背景下三亚乡村旅游高质量发展研究

摘要

在互联网信息技术发展迅速的背景下，乡村旅游市场需求旺盛。本研究以三亚乡村旅游为研究对象，通过调研探究三亚乡村旅游的整体开发现状，以及影响三亚乡村旅游高质量发展的因素，发现三亚乡村旅游目前存在基础设施不完善、宣传和营销手段单一、服务平台建设滞后、管理理念缺乏统一性等问题，通过分析三亚乡村旅游现状，针对三亚乡村旅游目前存在的问题提出加强乡村公共设施配套建设、完善乡村智慧营销系统、加强乡村智慧服务平台建设、构建乡村智慧管理系统等措施，从而促进三亚乡村旅游的高质量发展建设。

Abstract

With the rapid development of internet information technology, rural tourism in Sanya has witnessed robust market demand. This study focuses on Sanya's rural tourism sector, investigating its current development status and identifying factors hindering high-quality growth. Key challenges include inadequate infrastructure, limited promotional strategies, delayed service platform development, and inconsistent management philosophies. Through analyzing the current situation, the research proposes targeted measures: enhancing public facility infrastructure, upgrading smart marketing systems, strengthening digital service platforms, and establishing integrated smart management frameworks. These initiatives aim to drive high-quality development in Sanya's rural tourism industry.