Research on the construction and practice of virtual simulation experiment teaching project for intercultural business communication
跨文化商务交际虚拟仿真实验教学项目建设与实践研究

摘要

随着“一带一路”倡议的深入推进和全球化的加速发展，具备跨文化商务交际能力的高素质国际化人才需求日益增长。传统的《跨文化商务交际》课程教学长期存在“重理论、轻实践”“场景缺失、体验不足”等问题，难以满足新时代人才培养的需求。为破解这一教学困境，本项目采用“理虚实一体化”模式，融合三维建模、人机交互与语音识别技术，搭建涵盖接站、宴请、文化讲解等全流程的虚拟场景，融入孔子文化、泰山、黄河等中国元素及多国文化对比，提升学生语言应用能力与跨文化应变能力。实践表明，该模式显著增强学生参与度、自主学习能力与跨文化素养，缩小了教学与社会需求差距，实现了教学数字化转型，形成了“校企协同、产教融合”的可推广范式，具有重要理论与实践价值。

Abstract

With the deepening implementation of the Belt and Road Initiative and the accelerating trend of globalization, there is a growing demand for high-quality international talents equipped with intercultural business communication competence. Traditional teaching of the course “Intercultural Business Communication” has long suffered from an overemphasis on theory at the expense of practice, as well as a lack of authentic scenarios and insufficient experiential learning, making it difficult to meet the needs of talent cultivation in the new era. To address this pedagogical challenge, this project adopts a “Theory-Virtual-Practice Integration” model, incorporating 3D modeling, human-computer interaction, and speech recognition technologies to construct virtual simulations covering the entire process—including airport pickup, banquets, and cultural interpretation—while integrating Chinese cultural elements such as Confucian culture, Mount Tai, and the Yellow River with cross-cultural comparisons across nations, thereby enhancing students’ language application skills and intercultural adaptability. Practice shows that this model significantly improves student engagement, autonomous learning, and intercultural literacy, effectively narrowing the gap between education and societal demands. It realizes digital transformation in teaching and establishes a replicable, industry-collaborative, and education-integrated paradigm, demonstrating significant theoretical and practical value.