The value of WeChat official account in improving health knowledge and quality of life of HIV patients
微信公众号在HIV患者健康知识提升与生活质量改善中的价值

摘要

目的 本研究旨在探讨微信公众号在提升HIV患者健康知识水平及改善其生活质量方面的应用价值。方法 采用前瞻性研究方法，选取2023年10月至2025年3月间确诊且规律随访的HIV患者200例，随机分为干预组（常规教育+公众号）与对照组（常规教育）。干预组通过“卫艾黔行”公众号接受为期6个月的定向健康信息推送、微信在线咨询及同伴支持。结果 干预组在健康知识问卷得分、治疗依从性、焦虑抑郁症状缓解及生活质量核心量表多个维度改善均显著优于对照组（P<0.05）。结论 微信公众号作为一种可及性强、成本效益高的数字工具，在HIV患者持续健康管理与心理社会支持方面展现出重要潜力，是传统医疗服务的有效延伸。

Abstract

Objective This study aims to explore the application value of WeChat official account in improving the health knowledge level of HIV patients and improving their quality of life.
Methods A prospective study was conducted to select 200 HIV patients diagnosed and regularly followed up from October 2023 to March 2025. They were randomly divided into the intervention group (routine education+official account) and the control group (routine education). The intervention group received targeted health information push, WeChat online consultation and peer support for 6 months through the "Wei Ai Qian Xing" official account.
Results The intervention group showed significant improvements in multiple dimensions, including health knowledge questionnaire scores, treatment compliance, relief of anxiety and depression symptoms, and core quality of life scales, compared to the control group (P<0.05).
Conclusion   As a highly accessible and cost-effective digital tool, WeChat official account shows important potential in the sustainable health management and psychosocial support of HIV patients, and is an effective extension of traditional medical services.