Exploration of survival thinking and ways for future advertising
未来广告的生存思维与生存途径探索

摘要

本文对数字化转型中广告行业今后的生存思维和生存途径进行深入探究。本文通过对广告行业发展现状及面临的挑战进行剖析，揭示出内容个性化和互动性的重要性，并对人工智能，大数据和增强现实等新兴技术在广告行业的发展前景进行展望。同时讨论消费者行为变化在市场竞争格局中的作用，为解决信息过载，隐私保护法规和提高广告转化率等难题提供解决思路。研究结论表明，广告行业今后需要在内容创新，技术应用以及消费者洞察上深入探索，才能顺应市场的变化与法规的要求并获得可持续发展。

Abstract

This article explores in depth the survival thinking and ways of the advertising industry in the future of digital transformation. This article analyzes the current development status and challenges faced by the advertising industry, revealing the importance of personalized and interactive content, and looking forward to the development prospects of emerging technologies such as artificial intelligence, big data, and augmented reality in the advertising industry. Simultaneously discussing the role of changes in consumer behavior in the market competition landscape, providing solutions to challenges such as information overload, privacy protection regulations, and improving advertising conversion rates. The research conclusion indicates that the advertising industry needs to explore in-depth content innovation, technology application, and consumer insights in order to adapt to market changes and regulatory requirements and achieve sustainable development in the future.