Review of research on China’s national industrial image
中国国家工业形象研究综述

摘要

国家工业形象作为国家形象子维度，体现国内外公众对一国工业物质、文化、企业和品牌等层面上的整体认知，对推动国家各方面发展具有重要作用。本文梳理了现有国家工业形象有关研究，即国家工业形象的定义研究、国家工业形象与企业、产品形象的关系研究、国家工业形象构建研究及文学中中国工业形象研究，发现现有研究方法较为单一，质性分析占据了主导地位，而缺乏量化分析与研究。其次，在探讨中国工业形象时，大多数研究聚焦于在宏观层面如何提升中国工业形象，或者以“他塑”的视角分析中国工业形象，缺乏对比视角的研究。基于此，本文提出国家工业形象未来研究可能包括结合语料库和话语批评的量化研究、“自塑”和“他塑”结合的对比视角研究、多学科交叉的跨学科研究。

Abstract

As a sub-dimension of a country’s national image, a country’s national industrial image can reflect the general perception of this country’s industry in terms of its strength, culture, related enterprises and brands by both domestic and international audiences. National image plays a crucial role in the development of a country’s industry and economy including brand construction and product promotion. This paper reviews existing research on the national industrial image ranging from studies on its definition, the relationship between national industrial image and product image, the construction of national industry image to the construction of national industrial image in literature. The review shows that current research methods are comparatively limited for qualitative analysis dominates research methods. Additionally, when examining China’s industrial image, the majority of studies focus on a macro scope and the perspective of “other-construction”, with insufficient comparative research. Based on these findings, the paper proposes potential future directions for research in this field, including the combination of qualitative and quantitative research based on corpus linguistics and discourse criticism, the study with comparative perspectives integrating both “self-construction” and “other-construction,” and interdisciplinary research.