Value-led, competence-oriented, deep integration: research on international trade course construction based on the industry-education integration concept
价值引领·能力导向·深度融合：基于产教融合理念的国际贸易课程建设研究

摘要

本研究依托烟台理工学院外国语学院国际贸易课程改革实践，围绕产教融合型课程建设目标，基于“产教融合、数智赋能”的核心理念，探索了“价值引领、能力导向、深度融合”指导下的教学改革路径。通过校企协同、项目驱动、任务导向等方式，系统构建了集课程内容重构、教学模式创新、实践环节拓展、多元评价融合为一体的课程体系，切实提升了学生的国际贸易综合运用能力和跨文化沟通能力，实现了商务英语中国际贸易教学与社会需求的有效对接。项目实施一年以来，课程建设初显成效，在教师团队协同教研、学生学习成效、教学资源开发及校企合作层面取得积极成果。本研究对深化地方高校应用型数智外语人才培养机制、推动课程与产业深度融合提供了有益探索和实践范式。

Abstract

This study is based on the curriculum reform practices of the International Trade at the School of Foreign Languages, Yantai Institute of Technology. Centered on the goal of constructing an industry-education integrated curriculum, and guided by the core philosophy of “industry-education integration empowered by digital intelligence.” It explores a teaching reform pathway characterized by value-driven, competence-oriented, and deeply integrated approaches. Through university-enterprise collaboration, project-based learning, and task-oriented instruction, the project systematically established a curriculum system that integrates course content reconstruction, innovative teaching models, enhanced practical components and diversified evaluation mechanisms. These efforts have significantly improved students’ comprehensive competencies in international trade and intercultural communication, aligning Business English instruction in international trade with real-world professional demands. Since its implementation, the project has yielded initial positive outcomes, particularly in collaborative teaching and research among faculty, student learning effectiveness, the development of instructional resources, and the advancement of university-industry cooperation. This study offers valuable insights and a practical model for enhancing training mechanism of application-oriented, digitally empowered foreign language talents in local universities, and for promoting deeper integration between academic curricula and industry needs.