Mutual benefit and competition in Xiamen's cross-border e-commerce cluster
厦门跨境电商产业集聚中互利性与竞争性问题研究

摘要

随着互联网技术的迅猛发展和“互联网+外贸”政策的持续推动，中国跨境电商快速崛起，成为经济高质量发展的重要引擎。据海关总署数据，2024年我国跨境电商进出口额达2.63万亿元，同比增长10.8%。截至2023年，全国已设立165个跨境电商综合试验区，覆盖31个省市区，显示出政府对该产业的高度重视。作为新兴产业，跨境电商不仅潜力巨大，也具备深层研究价值。厦门凭借优越的地理位置、完善的物流体系和政策支持，成为跨境电商产业集聚的重要城市。其产业呈现企业密集、结构多元的特点，特别是在出口领域，已逐步形成独特的集聚发展模式。然而，企业间的合作与竞争关系在推动产业发展的同时，也可能带来可持续性方面的挑战。因此，本文以厦门为研究对象，深入探讨跨境电商产业集聚中的互利性与竞争性问题，旨在为政策制定与企业战略提供参考，促进产业健康发展与区域经济转型升级。

Abstract

With the rapid development of internet technology and continued promotion of the “Internet + Foreign Trade” policy, China’s cross-border e-commerce has risen swiftly, becoming a key driver of high-quality economic growth. According to the General Administration of Customs, China’s cross-border e-commerce import and export volume reached 2.63 trillion yuan in 2024, up 10.8% year-on-year. By 2023, 165 cross-border e-commerce pilot zones had been established across 31 provinces and regions, reflecting strong government support. As an emerging industry, cross-border e-commerce holds great potential and significant research value. Xiamen, with its strategic location, well-developed logistics system, and supportive policies, has become a key hub for cross-border e-commerce clusters. The city features a dense concentration of enterprises and a diverse industrial structure. In the export sector in particular, Xiamen has formed a distinct model of clustered development. However, the coexistence of cooperation and competition among enterprises presents both opportunities and challenges for sustainable growth. This paper focuses on Xiamen to explore the mutual benefit and competitiveness issues within its cross-border e-commerce industry cluster, aiming to support policy formulation and enterprise strategy, and to promote healthy industry development and regional economic transformation.