Modern Social Science Research
Modern Social Science Research. 2025; 5: (5) ; 10.12208/j.ssr.20250186 .
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重庆邮电大学 重庆
*通讯作者： 王怡,单位：重庆邮电大学 重庆；
随着各行各业对数字化转型的需求日益迫切，如何快速且准确地翻译ICT（信息通信技术）领域的技术和产品信息，并有效地进行本地化以满足目标读者的需求，成为企业对外传播中亟待解决的核心问题。本文通过对“思源华为杯”创译大赛获奖文档的案例分析，探讨ICT文档的类型特点、基于读者导向的多模态传播形式及其效果，研究并评估创译策略的运用效果。研究重点在于构建一种适用于技术传播视阈下的ICT文档创译方法论与策略，以丰富翻译文本的类型，并拓展技术传播视阈下的翻译观。希望通过推动ICT企业基于目标读者实现有效且全面的创译传播，帮助更多外国读者理解中国，从而向世界传递中国的“技术声音”。
As the demand for digital transformation grows across various industries, a key challenge in corporate external communication is how to quickly and accurately translate information and product content in the field of Information and Communication Technology (ICT), while effectively localizing it to meet the needs of target audiences. This paper analyzes award-winning entries from the "Siyuan-Huawei Cup" Transcreation Competition to examine the characteristics of ICT document types, their reader-oriented multimodal communication formats, and the effectiveness of such approaches. The study focuses on developing a methodology and strategic framework for ICT document transcreation within the perspective of technical communication. It aims to enrich the types of texts handled in translation and expand the scope of translation studies through the lens of technical communication. Ultimately, it seeks to support ICT companies in delivering effective, audience-centered transcreated messages to help international readers better understand China, and to share China's "technical voice" with the world.
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