On the creative elements of Excellent "Virus Video" advertisements
试论优秀“病毒视频”广告的创意元素

摘要

本文就优秀“病毒视频”广告创意元素与优化对策进行论述。在社交媒体兴起的今天，病毒视频广告已经成为品牌传播中至关重要的一种手段，它以简短而有新意的内容能迅速吸引受众，引起广泛的传播。许多病毒视频广告创作中忽略了品牌定位，目标受众需求和传播渠道多样。文章通过对病毒视频广告特征进行分析，指出其中存在的一些问题，进而提出强化创意与品牌定位相结合，准确向接受众诉求，及传播渠道多元化等增强广告效果及品牌影响力的优化策略。本论文对广告创作者在纷繁复杂市场上创作出成功病毒视频广告具有一定价值。

Abstract

This article discusses the creative elements and optimization strategies of excellent "viral video" advertising. In the rise of social media today, viral video advertising has become a crucial means of brand communication. It can quickly attract audiences with short and innovative content, causing widespread dissemination. Many viral video advertisements neglect brand positioning, target audience needs, and diverse communication channels in their creation. The article analyzes the characteristics of viral video advertisements, points out some existing problems, and proposes optimization strategies to enhance advertising effectiveness and brand influence by combining creativity with brand positioning, accurately targeting audience demands, and diversifying communication channels. This paper has certain value for advertising creators to create successful viral video advertisements in the complex market.