On innovative development of Huayin Laoqiang under the integration of culture and tourism: from intangible cultural heritage to music variety shows
从非遗到音乐综艺：文旅融合背景下华阴老腔创新发展研究

摘要

2006年，华阴老腔入选第一批国家级非物质文化遗产名录，是我国珍贵的民间艺术瑰宝。2015年，歌手谭维维在音乐综艺《中国之星》上创新地将华阴老腔融入流行音乐中，传统与现代的碰撞产生了全新的化学反应，提升了观众对陕西地域民族音乐的关注度。近年来，陕西非遗华阴老腔通过跨界融合、艺术表达形式创新，焕发出了新的时代魅力。推动文化和旅游融合发展，是党中央做出的重大战略部署。以文化塑造旅游，以旅游滋养文化，文化与旅游的互动发展是新时代实现旅游业高质量发展、培育旅游新质生产力的必要举措。通过追溯老腔源远历史、分析老腔传承瓶颈、探究文旅融合发展现状、提出老腔创新发展策略，得以在新时代为助力华阴老腔破解发展难题提供一定参考。研究发现，华阴老腔具有独特的表演形式和跨界发展能力，与音乐综艺间的合作提高了老腔的知名度，能够为旅游产业提供发展动力和丰富资源，助推文化和旅游两大产业转型升级。

Abstract

In 2006, Huayin Laoqiang was selected as one of the first national intangible cultural heritage list, which is a precious folk art treasure in China. In 2015, Chinese singer Tan Weiwei innovatively integrated Laoqiang into pop music on the music variety show “China Star”. The collision of tradition and modernity produced a brand-new chemical reaction, which elevated the audience’s attention to the regional folk music in Shaanxi. In recent years, Laoqiang has been glowing with a new era of charm through cross-border integration and innovation in artistic expression. Promoting the integrated development of culture and tourism is a major strategic plan made by the Party Central Committee. Shaping tourism with culture and nourishing culture with tourism, the interactive development of culture and tourism is a necessary initiative to realize the high-quality development of tourism and cultivate the new quality productivity of tourism in the new era. By tracing the ancient history of Laoqiang, analyzing the bottleneck of Laoqiang’s inheritance, exploring the status quo of the development of culture and tourism integration, and proposing the innovative development strategy of Laoqiang, we can provide certain references to help Huayin Laoqiang to solve the development problems in the new era. It is found that the Huayin Laoqiang has unique performance forms and cross-border development ability, and the cooperation with music variety shows has increased its popularity, which can provide development power and rich resources for the tourism industry, and promote the transformation and upgrading of two industries, namely, culture and tourism.