On the English translation of publicity texts of Guangxi tea products from the perspective of functional equivalence theory
功能对等理论视阈下广西特色茶品外宣文本英译探赜

摘要

在振兴茶产业，推动乡村振兴，传播本土特色文化的背景下，广西特色茶品已日渐成为广西对外宣传与交流的重要资源，是广西本土特色文化“走出去”的重要内容。本文在功能对等理论指导下探讨一些适用于广西特色茶品翻译的相应策略和方法，以期为广西特色茶品翻译实践提供参考和借鉴，提升广西特色茶叶品牌在国际市场中的知名度和认可度，从而推动广西特色茶品更好地走出去，向世界讲好广西茶故事。

Abstract

Against the backdrop of revitalizing the tea industry, promoting rural development, and spreading local cultural characteristics, Guangxi specialty tea products have gradually become an important resource for Guangxi's international promotion and exchanges. These tea products serve as a key element in introducing Guangxi's unique local culture to the world. Guided by the theory of functional equivalence, this paper explores corresponding strategies and methods suitable for translating publicity texts of Guangxi specialty tea products. The aim is to provide references and insights for translation practices, enhance the international recognition and reputation of Guangxi specialty tea brands, and effectively promote these products as well as Guangxi tea culture globally.