Traffic publicity translation empowered by digital intelligence and international communication
数智赋能交通外宣翻译及国际传播

摘要

交通外宣翻译有助于促进不同国家和地区之间的交流和合作。在人工智能时代，数智技术在交通外宣翻译领域的应用日益增多，其对国际传播的影响不容忽视。本文探讨了交通外宣翻译的相关研究、传播媒介、数智赋能以及翻译原则，借助以DeepL和ChatGPT为代表的数智技术，剖析交通外宣个案翻译实例，揭示了数智技术在赋能交通外宣翻译方面的强大潜力。研究发现，以DeepL和ChatGPT为代表的数智技术在做汉语普通文本英译时具有明显优势，但是涉及汉语专有名词、隐喻、具有文化内涵差异的名词、谐音词、双关语和句子的逻辑连贯等方面时，以数智技术辅助翻译产生的译文准确性与人工翻译有较大差距。外宣翻译的四项原则对人工译者的译后编辑有明显的指导作用。本研究为进一步探讨数智赋能交通外宣翻译和国际传播提供了有益的借鉴。

Abstract

Traffic publicity translation plays an important role in promoting exchanges and cooperation between different countries and regions. In the era of Artificial Intelligence, the application of digital intelligent technology in traffic publicity translation is increasingly prevalent, and its impact on international communication cannot be ignored. This article explores the relevant research, communication media, digital intelligence empowerment and translation principles of traffic publicity. With the help of digital intelligence technology represented by DeepL and ChatGPT, this paper analyzes the examples of traffic publicity translation, and reveals the strong potential of digital intelligence technology in empowering traffic publicity translation. The research finds that there are obvious advantages for digital intelligence technology represented by DeepL and ChatGPT when translating Chinese ordinary text into English, but when it comes to translating Chinese proper nouns, metaphor, nouns with cultural connotation, homophonic words, syntactic logical coherence, there is still a big gap in accuracy between artificial translation and human translation. The four principles of publicity translation play an important role in the post-translation editing of human translators. This research provides valuable insights for further exploring the impact of digital intelligent empowerment on traffic publicity translation and international communication.