Yue Opera Start a New Journey under the China’s Cultural Policy
越剧在国家文化政策下开启新征程

摘要

本篇研究论文的主题是越剧，研究方向为越剧、非物质文化遗产与中国文化政策及艺术管理之间的关系。越剧作为中国非物质文化遗产的首批代表作品之一，国家不断推出相关文化政策，明确非物质文化遗产的地位，并提供国家资金支持来保护这些非物质文化遗产。 尽管如此，作为非物质文化遗产的越剧并没有吸引到足够的观众。论文发现，作为非物质文化遗产的越剧，已经明确了其在我国文化政策中的地位，有机会在公众面前得到更多的关注。结合艺术经营的观众发展规划，可以帮助越剧固定原有观众，吸引新的观众。并以越剧为中心发展区域旅游经济，结合绍兴独特的历史文化，融入传统美食，与当地旅游紧密结合。

Abstract

The theme of this research paper is Yue Opera, and the research direction is the relationship between Yue Opera, intangible cultural heritage, Chinese cultural policy and art management. As one of the first representative works of China's intangible cultural heritage, Yue Opera has continuously launched relevant cultural policies to clarify the status of intangible cultural heritage and provide national financial support to protect these intangible cultural heritages. Even so, as an intangible cultural heritage, Yue Opera did not attract enough audiences. The paper finds that as an intangible cultural heritage, Yue Opera has defined its status in China's cultural policy and has the opportunity to get more attention in front of the public. Making a plan in combination with the audience development of art management can help Yue Opera fix the original audience and attract new audiences. And develop the regional tourism economy centered on Yue Opera, combine the unique history and culture of Shaoxing, and integrate the traditional cuisine, so as to closely combine the local tourism.