Research on the upgrading and development of tourist attractions under the trend of cultural and tourism integration
文旅融合趋势下旅游景区的提升发展研究

摘要

近些年来，我国旅游业大力发展，凭借就业机会多、综合效益好等优势成为国民支柱产业之一，全国各地都兴起了旅游开发的热浪，越来越多的景区被开发，旅游市场竞争也越来越激烈。相关工作人员有必要思考如何帮助景区树立良好的形象，吸引更多的游客来旅游，并利用小成本增加经济收益。基于此，本文对旅游文化传播对景区形象提升影响的研究，对于促进旅游业发展以及提升地区经济等都具有非常重要的现实意义。弘扬优秀文化成为现阶段我国旅游的灵魂, 即将旅游作为文化的载体。旅游不仅是一种经济形式,而且应当是一种文化。文旅融合展现出文化和旅游的天然联系, 两者之间没有边界。

Abstract

In recent years, our tourism development vigorously, by virtue of more employment opportunities, comprehensive benefits and other advantages become one of the national pillar industries, all parts of the country rose to the tourism development of the heat wave, more and more scenic areas were developed, the tourism market competition is becoming more and more intense. It is necessary for relevant staff to think about how to help the scenic spot establish a good image, attract more tourists to travel, and use small costs to increase economic benefits. Based on this, the study on the influence of tourism culture communication on the image improvement of scenic spots has very important practical significance for promoting the development of tourism and improving regional economy. The carrying forward of outstanding culture has become the soul of Chinese tourism at present stage, which is about to take the traveling as the carrier of culture. Tourism is not only an economic form, but also a kind of culture. The fusion of culture and tourism shows the natural connection between culture and tourism, and there is no boundary between the two.