On the dissemination method of short video of medical science popularization
试论医学科普短视频传播方式

摘要

疫情环境之下，将深奥晦涩的医学知识广泛地传递给广大人民群众，以使民众能够迅速理解并掌握防疫知识，成为医学科普媒体迫切而必要的工作。本文以“丁香医生”抖音号为研究对象，尝试讨论如何利用短视频，将专业的医学科普知识传播给大众，达到较好的传播效果。

Abstract

Under the epidemic situation, it is an urgent and necessary work for medical science popularization media to widely transmit profound and obscure medical knowledge to the masses so that the masses can quickly understand and master epidemic prevention knowledge. This paper takes "doctor clove" Tiktok as the research object, and tries to discuss how to use short video to spread professional medical science knowledge to the public, so as to achieve better communication effect.