Scientific Development Research
Scientific Development Research . 2022; 2: (4) ; 10.12208/j.sdr.20220107 .
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河北工程大学 河北邯郸
*通讯作者： 秦明,单位：河北工程大学 河北邯郸；
当前，精酿啤酒产业在我国发展较快，有较好的市场空间以及发展潜力。本文通过对精酿啤酒自身特点进行分析，从而对其进行消费定位；并以现阶段的发展情况为出发点，总结分析精酿啤酒产业现阶段存在的问题，最终提出相关的意见建议，从而可以更好的促进我国精酿啤酒产业的健康发展。
At present, the craft beer industry develops rapidly in our country, which has a good market space and potential for development. This paper analyzes the characteristics of craft beer, so as to make consumption positioning; Based on the present development situation, the paper summarizes and analyzes the existing problems of the craft beer industry, and finally puts forward some suggestions, which can better promote the healthy development of our craft beer industry.
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